"Love from Indie Street meets the growing demand for people to be able to buy gifts online whilst encouraging people to go out on to the streets of Edinburgh to use the vouchers. We have such a brilliant range of independent businesses across Edinburgh and I hope that Love from Indie Street is able to showcase these, to everyone regardless of where they live, just because your family are in Sydney doesn't mean that they should only be able to get you gifts from the big brands." [Rebecca Christensen- founder of Love From Indie Street]
How long did it take to get the idea for Love From Indie Street from initial concept to launched product?
14 months, I spent a long time thinking through the proposition and developing the brand. Things really picked up pace in August once I started to speak to the independent businesses. We launched on 1 November.
Do you have any advice for other budding entrepreneurs?
1) Listen to yourself. If you feel it deep in the pit of your stomach then go for it and hang on to it.
2) Practice your pitch on as many people that you trust as possible - their feedback will be invaluable and might just throw up a new angle or a potential problem for you to work through. My husband did this many times!
3) Don't let people's negativity put you off - if it is a new idea or concept then you will always have people who just do not 'get' your idea, so long as it isn't everyone telling you it's an unworkable idea then just ignore the negativity and learn from it - maybe you need to refine how you are positioning it.
4) Surround yourself with as many people as you can for hours on end working through your idea - it can be lonely setting up on your own - I have been blown away by the amount of help friends, old colleagues and family have given me.
What do you love most about shopping in Edinburgh?
That you can get lost in amongst all of the amazing little streets that make up our urban villages and pick out something completely different. My favourite thing to do though is stopping for coffee in one of our independent coffee shops - there has been a flurry of activity in recent years in this space and I just adore the individual character that they all bring to the table.
Do you have any favourite stores or areas in Edinburgh that you like to shop in?
I have always loved Bruntsfield, Stockbridge and Broughton. Although, having said that I love a walk down Leith Walk too. I think we are so lucky in Edinburgh that you can walk everywhere and just soak up the atmosphere.
What do you want for Christmas this year?
A facial - the late nights and early starts are taking their toll!! And of course for everyone to shop independently wherever they can!